Campaign & Advertising Design
I design campaign systems that work across real-world marketing environments. From digital and print to large-format and in-venue applications, my focus is not just creating strong visuals, but building flexible design systems that can adapt to changing promotions, multiple formats, and fast production timelines.
New Year’s Eve 2020 Campaign
National New Year’s Eve campaign developed for Caesars Entertainment, including invitations, advertising, and multi-property rollout across print, digital, and environmental media. The campaign was designed as a flexible visual system that could scale across dozens of properties and formats while maintaining a consistent luxury brand presence.
GO Pool Advertising Campaign
High-volume advertising campaign for one of Caesars’ most active venues, requiring frequent promotional updates across multiple formats and channels. Designed to support rapid content changes while maintaining consistent branding and reliable production output.
Phillips & King ReBrand Rollout
End-to-end brand modernization and rollout across catalogs, packaging, and marketing collateral. The rebrand was developed to unify legacy materials into a cohesive system and support long-term consistency across both marketing and production environments.
2 Geaux Express Brand Identity
Brand identity developed for a quick-service restaurant concept, including logo design, color system, and supporting brand elements. The identity was designed for strong visibility and flexibility across signage, menus, packaging, and promotional materials.