SCALABLE DESIGN SYSTEMS & WORKFLOWS
Design is only part of the job. Production is where most teams lose time and consistency. I build templates, brand systems, and workflow tools that help marketing teams produce work faster, maintain brand standards, and reduce production errors. These systems are especially useful for high-volume campaigns, multi-page publications, and multi-location brands where consistency and speed matter.
New Year’s Eve 2020 Toolkit & Template System
Developed a comprehensive toolkit and template system to support New Year’s Eve campaigns across multiple properties and formats. The system included layout templates, versioning structures, and production guidelines to ensure consistent branding and efficient rollout across dozens of venues and marketing channels.
GO Pool Modular Ad Templates
Created a modular ad template system that allowed the marketing team to update promotions quickly while maintaining consistent layout, branding, and production standards across high-volume advertising campaigns.
Phillips & King Brand catalog template system
Built catalog templates and supporting brand materials to unify marketing collateral and improve long-term consistency across catalogs, packaging, and promotional materials. Developed workflow from the ground up to ensure accurate pricing across multiple monthly promotions.
RECURRING EVENT LOGO PRODUCTION SYSTEM
Developed a production workflow for recurring event logos that included full-color brand versions, reversed versions for dark backgrounds, and one-color production files. Each logo package was built for flexibility across invitations, signage, promotional materials, and digital use.