Scaling the Party: GO Pool Advertising
Chalenge
The Flamingo’s GO Pool needed a fresh advertising system. Their previous creative promoted only one Saturday event at a time, but didn’t scale to showcase a full weekly lineup. The result: missed opportunities to promote multiple artists, DJs, and themed weekday events.
Solution
The new template system introduced a modular design: a bold Saturday headliner paired with flexible weekday event slots. Each layout was built to adapt across multiple formats — from full-page print ads to billboards and social posts. Consistent branding, scalable grids, and pre-set typography meant every piece could be updated quickly and accurately.
Results
The new template system introduced a modular design: a bold Saturday headliner paired with flexible weekday event slots. Each layout was built to adapt across multiple formats — from full-page print ads to billboards and social posts. Consistent branding, scalable grids, and pre-set typography meant every piece could be updated quickly and accurately.